A buff brush, like ICONIC London’s Tan & Buff Brush, gives full-coverage with an airbrushed finish, while a beauty blender, like their Seamless Blender, creates a natural, dewy look by pressing makeup into the skin. Choose based on your desired finish!

Use the smaller end to apply cream or powder contour to areas like the cheekbones, jawline, and nose for precise definition. Then, blend seamlessly with the larger end for a smooth, sculpted finish. Perfect for creating a natural or bold contour look.

A fluffy, rounded blush brush allows for precise application and effortless blending on the cheeks. ICONIC London’s brushes ensure even distribution of your favourite blush formulas.

Yes, soft brushes can be used to apply skincare products like masks or serums, but clean them thoroughly afterward. ICONIC London’s brushes are versatile enough for makeup and skincare application.

Wash brushes regularly with a gentle cleanser, rinse well, and air-dry flat to maintain their softness and shape. ICONIC London’s brush collection pairs well with their brush cleansers for easy upkeep.