Enrich & Elevate Mascara

Introducing our first kind-to-lashes mascara that lengthens, curls and lifts with active growth agent, Symlash®, in the truly ICONIC formula! Get volumised, fluttery, panoramic lashes in seconds…

Amp up your lash game with our brand new, (and already ICONIC), Enrich & Elevate Mascara. This is a magic makeup must-have that not only lifts and lengthens for a wide-eyed effect – but coats your lashes with lash-loving ingredients for up to 14-hours of wear* AND helps you work towards stronger, longer and fuller-looking lashes. In fact, 76% of consumers said the condition of their natural lashes had improved after 6 weeks*… and we reckon that’s pretty ICONIC! Basically, your lashes will get even more GORGEOUS with every application.

Goodbye lackluster lashes – hello fluttering fabulousness! Get ready to take your lashes to the max! Our latest ICONIC innovation is the modern way to wear mascara – a weightless formula that still adds impact - and enriches lashes with each application; 74% of consumers said their lashes looked healthier after 6 weeks*. It’s the mascara that just keeps on giving!

Pssttt! Enrich & Elevate is PERFECT for some longer-term lash TLC if you’ve overdone it on the eyelash extensions <3

*Based on a consumer perception study of 102 women.

7.5ml ℮ / 0.25 fl.oz (US)

96% AGREE: The mascara is a deep black

91% AGREE: The curved brush helps to coat all lashes

87% AGREE: The mascara made their lashes look longer than normal

86% AGREE: Enrich & Elevate Mascara didn’t flake

76% AGREE: The condition of their natural lashes has improved after 6 weeks

*Based on 6 week user study of 102 subjects aged 25-35

For best results, wiggle the curved brush at the root of your lashes, to ensure the mega 9 rows of bristles and ultra-loading arches hook onto every last lash. Pull the formula through the length of your lashes and get ready to WOW with just one sweep. Coat both your top and bottom lashes for a long and feathery look. Want lashings of mascara? Layer up to three coats for seriously bambi-esque lashes.

The secret to Enrich & Elevate lies within Symlash® technology. It’s a growth-active ingredient that helps you work towards healthier-looking lashes over time.

Carnauba Wax - this ultra-smooth wax helps to coat lashes in a soft, panoramic film. Say hello to full, fluttery, fanned-out lashes.

Black Pigment - we use only the blackest-looking pigment for deep colour payoff. There’s no need to tint your lashes when our formula’s this rich, babes.

WATER (AQUA), SYNTHETIC WAX, GLYCERYL STEARATE, COPERNICIA CERIFERA (CARNAUBA) WAX [COPERNICIA CERIFERA WAX], PALMITIC ACID, PVP, STYRENE/ACRYLATES COPOLYMER, STEARIC ACID, POLYURETHANE-35, RHUS VERNICIFLUA PEEL WAX, AMINOMETHYL PROPANEDIOL, CETYL ALCOHOL, CHONDRUS CRISPUS POWDER, HYDROXYACETOPHENONE, CAPRYLYL GLYCOL, 1.2-HEXANEDIOL, ASCORBYL PALMITATE, TOCOPHEROL, PENTYLENE GLYCOL, C10-18 TRIGLYCERIDES, METHYLPROPANEDIOL, SODIUM DEHYDROACETATE, PLANKTON EXTRACT, PHENYLPROPANOL, IRON OXIDES CI 77499.