Want to mesmer-EYES? Look no further than ICONIC’s perfect Enrich & Elevate Eyeliner and Mascara pair with Symlash® technology for impactful eye definition and nourishing benefits. ICONIC London’s first ever eyeliner that was worth the wait, dolls! Dual ended, it’s the only liner you need to feline flick like a pro and add dramatic impact in one single, jet-black sweep. Top off the look with our kind-to-lashes mascara that lengthens, curls and lifts with an active growth agent, Symlash®, in a truly ICONIC formula! Get volumised, fluttery, panoramic lashes in seconds…

A bundled offer of our Enrich & Elevate Eyeliner and Mascara with ICONIC Symlash® Technology - a strengthening growth active that also works to nourish lashes for a stronger, longer look.

Our unique dual-ended liquid eyeliner with a dramatic carbon black formula and seriously long-lasting wearability, Enrich & Elevate Eyeliner is the perfect feline finish to every eye look. Plus, thanks to its infusion with unique film-formers, once applied there’s no smearing, smudging, cracking or flaking – just a long-lasting, seamless finish. Clever, hey.

Enrich & Elevate Mascara is a magic makeup must-have that not only lifts and lengthens for a wide-eyed effect – but coats your lashes with lash-loving ingredients for up to 14-hours of wear* AND helps you work towards stronger, longer and fuller-looking lashes. In fact, 76% of consumers said the condition of their natural lashes had improved after 6 weeks*… and we reckon that’s pretty ICONIC! Your lashes will get even more GORGEOUS with every application. Goodbye lackluster lashes – hello fluttering fabulousness! Our latest ICONIC innovation is the modern way to wear mascara – a weightless formula that still adds impact - and enriches lashes with each application; 74% of consumers said their lashes looked healthier after 6 weeks*. It’s the mascara that just keeps on giving! Pssttt! Enrich & Elevate is PERFECT for some longer-term lash TLC if you’ve overdone it on the eyelash extensions <3 *Based on a consumer perception study of 102 women.

This duo adds drama to every eye makeup occasion. From classic Hollywood glam to impactful smokey eyes, the liner’s unique 2-in-1 tips help you perfect your look – whether you’re a newbie or a pro. The slightly thicker Classic Tip is perfect for adding definition and a volumising statement at the root of your lashes while the Fine Tip expertly finishes off your winged liner look with SUPER sharp precision and perfection. The end result? A lifted, snatched and seriously seductive eye look.

The innovative mascara’s curved flexi-wand helps to grip onto every single little lash coating them in the strengthening, growth-active Symlash® formula and rich black pigments. Lashes are left separated, fanned out and fuller-looking – with a soft, flexible finish. It’s long-lasting, high-impact mascara, the modern way, giving you a wide-awake, fresh-faced look.

We’re into liner and mascara for every occasion babes. Whether you add a skinny winged liner for brunch with bae or go full Cleopatra for cocktails with the girls – Enrich & Elevate Eyeliner creates definition and fullness to your lashes and your gaze. Who doesn’t want that all day every day?! Keeping it low key? Just add Enrich & Elevate Mascara for swoon worthy simplistic eyes.

First liner, then mascara, babes!

Thanks to Enrich & Elevate Eyeliner’s TWO liner tips, the control is in your hands.

For newbies (or thicker, more impactful looks) use the Classic Tip to draw along your upper lash line, angling the brush up towards your eyebrow tail for a lifted, feline finish.

If you’re a pro at precision, the Fine Tip is ideal for getting that ultra-HD precision, expertly tracing your lashes and creating a winged liner that’s so sharp it could kill.

Then, wiggle the curved mascara brush at the root of your lashes, to ensure the mega 9 rows of bristles and ultra-loading arches hook onto every last lash. Pull the formula through the length of your lashes and get ready to WOW with just one sweep. Coat both your top and bottom lashes for a long and feathery look. Layer up to three coats for seriously bambi-esque lashes.

Symlash® : Our sustainably sourced Symlash® Technology is derived from microalgae, which helps to nourish lashes, improving lash thickness and density over time.

Film Formers: These clever polymers help to ensure your liner stays smooth and long-lasting, with no cracking or flaking throughout the day.

Carbon Black Pigments: For an intense colour payoff, we use only the deepest, rich carbon black pigments that stay even and smooth on the eyelid, all day (and night!) long.

Carnauba Wax: This ultra-smooth wax helps to coat lashes in a soft, panoramic film. Say hello to full, fluttery, fanned-out lashes.

Black Pigment: We use only the blackest-looking pigment for deep colour payoff. There’s no need to tint your lashes when our formula’s this rich, babes.